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Tourism finds an ally in SMS marketing

21 March 2019

The mobile phone is a major protagonist in tourism actions: we use it to plan our trips, download boarding passes for a flight, book hotels or tickets to a museum, find instructions for places we plan to visit, etc. That’s why companies in the sector can use SMS to offer a genuinely improved customer service. Excellent results can be achieved thanks to instant messages, which do not require a data connection, can be received anywhere in the world and are very unobtrusive. Even more so if the message links to a landing page which can expand the information given.

A good service provider will achieve the desired objectives. At LINK Mobility we are specialists as well as European leaders in messaging. There are a lot of ways to take advantage of this channel in the tourism field and we would love to collaborate with you to carry them out!

5 areas of interest for SMS

Whether through automated or more personalised SMS, short messages can be used for numerous tourism-related actions:

1- Airlines: sending communications about flights such as delays, gate changes, connections with other flights or other relevant information such as the number of the carousel where you can pick up your luggage as soon as the plane lands.

2- Hotels or accommodation: sending the location of the hotel to facilitate arrival or to offer information about nearby services. It is also possible to use short messages to communicate the WiFi password or to inform about the breakfast schedule.

3- Travel agencies: sending a downloadable tourist guide of the most interesting places to visit at the destination. SMS can also be used to send discount coupons from certain museums or tourist attractions.

4- Restaurants: receiving confirmation of a reservation or information about the menu and the restaurant’s most outstanding dishes. In addition, they are very useful for sending discounts and promotions.

5- Cruises: welcoming when checking in and promoting the facilities (spa, swimming pools, casino, shops, gym, children’s activities…). Short messages are also great for informing about the excursions available in each port or for giving daily weather information.

These are just a few examples of the thousands of possibilities provided by the SMS channel.

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