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The efficiency of SMS messages in the transport sector

24 June 2019

A highly effective channel that offers global coverage and allows for instant communication, SMS messages have become indispensable for the transport sector. For example, the famous transport and messenger service UPS has an SMS shipment tracking service. Short messages allow for an effective logistical management, reaching any mobile device anywhere in the world, without delay. This is crucial in a sector in which times and delivery deadlines are always very tight.

This allows UPS to meet the needs of business owners, suppliers and customers alike. An indispensable added value.

Route and shipment monitoring

With immediate delivery and no need for an internet connection, SMS messages are real allies for the transport and logistics sector. They allow for routes to be instantaneously updated, and for an exhaustive monitoring to be carried out on the shipments. Let’s take a look at some of their main benefits:

– For business owners: drivers receive SMS messages containing instructions, warnings about possible traffic problems and route changes in any geographical area, allowing them to act quickly. This immediate communication between the business owner and their employees is highly valuable in the sector. The B2E (business to employee) channel clearly benefits from this.

Put simply, the business owner saves time and money.

For the customer: the customer is kept up-to-date at all times regarding the shipment status, and the day and time at which their order will be delivered. By sending SMS messages, the customer can also indicate exactly where he/she wishes to receive the goods, thus avoiding delivery issues.

This leads to a notable improvement in customer satisfaction.

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