Most companies have a precious list of customer contacts to whom they send their communications: their database. This is a really valuable asset that must be looked after in qualitative terms. Because customers are often reluctant to provide their data and may be suspicious of the use you are going to make of it, it […]
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Its undeniable: marketing departments must be prepared and set up for all the changes that are already happening and those that are yet to come. Technology, new types of users and the ways you can relate to them are all factors that determine the need for sales and marketing professionals to develop. In fact, people […]
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Increasingly loved by customers, SMS campaigns are now a necessary part of your mix of marketing strategies. Why? For endless reasons, ranging from the channel’s wide reach (almost 6 billion people worldwide will be able to send and receive text messages in 2025) and its profitability, to its versatility, thanks to enriched SMS. Not familiar […]
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