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Marketing in the time of Coronavirus

Marketing in the time of Coronavirus

When we experience times of crisis, as is the case of the coronavirus pandemic, marketing is transformed and offers its best resources to deal with adverse scenarios. The economy suffers and companies (from many sectors and of different sizes) are forced to adapt their strategies. Digital marketing becomes a fundamental cornerstone and is put to […]

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Valentine’s Day: marketing to fall in love with

Valentine’s Day: marketing to fall in love with

Brands must have a presence on Valentine’s Day and launch specific actions to take advantage of the “consumerism of love”. Whether from conviction or motivated by the date, users will spend money on this day, making it another of the outstanding opportunities for marketers. Moreover, according to data from recent years, eCommerce is the king […]

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