At LINK Mobility we are proud to be collaborating with Deipe, a company specialising in software development for opticians, undergoing international expansion and with more than 2,200 points of sale globally.
This software has specialised modules for managing all the daily processes of an optician, and also has a more marketing part dedicated to developing leads and customer loyalty. It is in this latter part that LINK Mobility and Deipe have collaborated, generating added value for their clients through this platform.
By integrating our advanced SMS technology with the Deipe platform, we have created the perfect match for all those opticians who want to communicate with their customers at any time in the conversion funnel using the channel with the highest open rates, SMS.
The Optical Sector and SMS
The optical sector is one of the most competitive in the market, since the products that are marketed are usually very similar or even identical. It is difficult to build customer loyalty in such a fragmented environment, so marketing and communication is an even more important factor compared to other sectors or products.
Moreover, in this area, marketing campaigns are very seasonal, with clear stages of peak sales, such as the summer campaign, in which sales of sunglasses and contact lenses soar, and smaller campaigns, such as Christmas, Black Friday, Mother’s Day and Father’s Day. This is why it is even more important to carry out effective marketing campaigns that differentiate you from the competition.
David Dominguez, Director of Operations at Deipe, supports this theory and adds:
“In these competitive environments, as is the case with opticians, new clients have the opportunity to generate more business, grow and develop more strongly thanks to SMS Marketing and the other solutions offered by Deipe’s software.”
Both actions to develop leads, such as 2×1 promotions, discounts, offers, and those to build loyalty, such as reminders to buy contact lenses and annual eye examinations etc., are especially important in this sector.
Trends in SMS Campaigns
From LINK Mobility we can confirm that SMS is without a doubt, the best channel for communicating with your clients and sharing this type of action, since 95% of SMS are opened in the first 3 minutes of their receipt.