SMS is a form of communication through wireless networks that is hugely successful in business marketing (A2P) because it is secure, immediate and has global coverage, among many other advantages.
It is now 27 years since the very first SMS was sent, and over the course of its lifespan it has accumulated a few interesting facts and information that you may not be aware of. For example, did you know that the maximum of 160 characters that are usually permitted per SMS is reduced to 70 characters in other alphabets, such as Chinese and Arabic? Or that 193,000 SMS are sent every second worldwide? And there are many other interesting facts besides.
8 uses and interesting facts
1. The way letters are positioned on phones for writing SMS follows a standard established in 1995, technically called ISO/IEC 9995-8.
2. 2.80 trillion SMS are predicted to be sent worldwide in 2022.
3. In 2019, a new regulation of the European Parliament and of the EU Council entered into force, whereby SMS cannot cost more than 6 cents (plus VAT). This regulation imposed on mobile operators aims to improve communication between member countries.
4. SMS play an important role in helping NGOs. Thanks to its versatility, charitable SMS is a form of communication, donation and successful fundraising. In fact, several mobile operators partner with NGOs so that the full cost of the message goes directly to the organisation, with no intermediaries.
5. Originating in Japan, SMS novels are literary creations with no more than 160 characters per chapter, which are sent directly to the reader’s mobile phone. Some of these have been published in printed format. The first such novel was “Deep Love”, published in 2003, which sold 6 million copies in Japan.
6. SMS allow you to manage and communicate with a variety of intelligent devices: for example, they can be used to control the heating in your house, send warnings of an alarm or send alerts of power cuts.
7. SMS is currently the ultimate protection system for online purchases, since you can receive a security code via text message to validate the purchase. Don’t forget that the new European payment directive PSD2 (Payment Services Directive 2) came into force on 14th September, with different enhanced requirements and nuances. Mobile phones have become the protagonists of online payments, and SMS still play a key role as a second authentication factor.
8. The future of SMS is predicted to be in RCS, a new standard for enriched messages that originated in 2008 and that by the end of 2019 will be available in more than 70 countries, for more than a billion mobile phones worldwide.
These interesting but possibly unknown SMS facts demonstrate its evolution and adaptation to new demands in the world of communication and online commerce. Long live the SMS!