Including a link to a landing page in your SMS campaigns is a rich resource that provides the perfect continuation of your text message which, although an excellent delivery mechanism, is limited to 160 characters. Landing pages can provide additional information, images and various call-to-action resources that allow you to communicate with your customers more fully and effectively, maximizing the possibility of conversion. Obviously the design is crucial for capturing the user, but what else needs to be taken into account?
Requirements for a good landing page
When the user clicks on the short link included in the SMS and “lands” on the landing page, he or she has a great opportunity to get to know your product-service well and interact with you. It goes without saying that this page must be optimized for smartphones, load quickly and be simple, professional and easy to understand (with short headlines and well-placed elements). From then on, it makes sense to take advantage of the high level of personalization that is offered, focusing it to meet the objectives set in the SMS. It is also essential to make the most of the call-to-action buttons (contact, purchase, fill in a form, watch a video, etc.). Focus the recipient’s attention and clearly point out what you want them to do. The aim is to enrich the user’s experience and, of course, achieve the desired conversion, but landing pages are very useful for interacting with your customers and for obtaining a lot of their very valuable data. Their behaviour during browsing and their actions will tell us a lot about their interests. In addition, you will get an overview of your campaign, which allows you to analyse the results. Rich SMS is the most innovative version of SMS and offers many possibilities for communication using different creative options. In connection with the CRM, the content that is sent can be customised and tailored to the user’s interests and is completely secure. Without a doubt, this offers a differential value for the customer and is a good loyalty tool.
Contact LINK Mobility and we will help you create your campaigns to take advantage of all the possibilities of short messages.