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Provide rich interactions with your customers directly in their messages inbox. With Rich Communication Services (RCS) you can enhance the customer experience with images, carousels, videos, maps, branding, predefined quick reply suggestions, and buttons – all within the text messaging system.
Since the Google rollout of RCS on all Android phones in December 2019, RCS works on Android devices through the Android Messages app.
UserID is the mobile number. End-users’ consents are retrieved for SMS valid for RCS
Offers features similar to instant messaging apps, including conversational & advanced analytics
Rich Media and Contents
You will be able to interact with consumers by using:
User adoption is simple and straightforward. There is no need to download an app as users gain direct access to a range of brands and services from within the messaging app itself, allowing them to engage with virtual assistants to book flights, buy clothes, make restaurant reservations, and more.
Background of RCS
RCS (Rich Communication Service) is initially a GSM Association initiative to replace SMS & MMS. In 2016, Google created huge momentum for RCS by buying Jibe, an RCS platform. It consists of a universal standard internet-based messaging system defined by mobile operators and handset manufacturers.
Currently RCS is only available for Android.
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