Caso de éxito: Customer Engagement Marketing
Fact Sheet
| INDUSTRY: | Distribution |
| PRODUCT OFFERED: | Combination of Digital Campaigns: eMail, SMS and voice |
| TEAM: | Sales and Technical Management |
| GOAL: | Unify the management of the different channels in a sole supplier, unifying the platform and reports as well |
THE CHALLENGE
Our client needed a sole supplier through which it could unify the different marketing activities, with common and detailed reports of the campaigns that granted flexibility in the planning of campaigns.
In addition, the company, due to being part of a European group, needed to keep track of the specific costs for each campaign.
THE SOLUTION
The sales management team, together with the technical management team, put forward a long-term working proposal and offered the following set of modifications:
- Modification of the delivery tool that enabled both the unification from the same platform and the creation of combined deliveries of eMail, SMS and voice mailing campaigns.
- Management of databases.
- Management of leads.
- Access to reports.
- Different user profiles with different permissions.
- Individualized billing history for each delivery or campaign.
OUTCOME
Since the implementation of the new campaign management system, the client has increased the total monthly delivery volumes by 32%. It has managed to improve the recruitment ratio by more than 45%, generating a 18% increase in store traffic with the “Last Minute” SMS deliveries.
