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The 33rd edition of eShow, under the title “Madrid Digital Revolution,” has just concluded. More than 150 exhibitors and interesting presentations and activities allowed professionals in the sector to bring themselves up-to-date with the latest developments in the field of e-commerce.
The LINK Mobility contribution emphasized one of the elements on the rise within online purchases: mobile coupons. These are digitalization, sending and management solutions that are in line with current times, and which considerably lower costs and increase efficiency.
Savings through SMS technology
The presentation offered by our product manager, Susana Fernández, in the eShow auditorium highlighted the tremendous advantages of mobile coupons: powerful SMS marketing tools that reduce costs by 85% and which can achieve an ROI of 1,500%.
And the fact is that according to recent studies, consumers increasingly show a preference for this type of mobile coupon, compared to those on paper. Fashion, travel, food, electronics and childcare products are some of the most in demand.
They are fast and effective for the user, who always has them accessible on their mobile phone and they can redeem them on receipt.
And with regard to the company that offers them, they are an excellent resource for interaction that allows them to communicate with the client interactively and collect data. Therefore, they are optimal for improving brand image and customer loyalty. They should not be missing from your marketing strategy!