This Christmas online shopping continues to gain followers: it allows you to find the best prices, know the opinion of other users, purchase the product at any time and place, all without having to put up with crowds, as well as receiving it in the comfort of your home (although many online shoppers collect their orders in physical stores). Not to mention the convenience when doing last minute shopping…
Buying habits are changing and eCommerce is the protagonist, especially in the case of technological devices, books and music. Or so the survey “Facebook Global Holiday E-Commerce Study” has demonstrated, indicating that already 41% of Spaniards prefer to do their Christmas shopping online. The large marketplaces like eBay and Amazon, with their offers and promotions, are the favourite options of internet surfers.
Christmas in just one click
The development in online shopping is unstoppable and consumers are looking for companies to give them the greatest possible facilities and, above all, security in payments, because there is still a lot of distrust.
Sales strategies are increasingly oriented towards this (although according to a study conducted by Grupo Corporalia, SMEs still devote just a timid 25% of their strategies to the digital world), and now during the Christmas campaign, these last purchases of the year can be incentivised with all possible focus.
Thus, by combining the email and SMS channels we can achieve the best results, ensuring our customised Christmas proposals reach our recipients. Well planned and without improvisation, campaigns should include information on the company’s products/services, links to landing pages and interesting discounts or promotions.
Furthermore, apart from sales, don’t forget about loyalty and take the opportunity to send Christmas greetings or best wishes for the coming year, full of new opportunities (to both customers and suppliers and partners).
With all the tools that LINK Mobility Spain gives you, your Christmas in a click will be a memorable one.