Its undeniable: marketing departments must be prepared and set up for all the changes that are already happening and those that are yet to come. Technology, new types of users and the ways you can relate to them are all factors that determine the need for sales and marketing professionals to develop. In fact, people specialised in SEO and SEM, who have mastered e-commerce or who are able to lead the digitalization of the department are among the most sought after profiles today.
Find out what the marketing team of the future needs to be like in order to meet the needs of increasingly demanding customers.
4 large areas
Within the marketing department, it is interesting to note that several areas converge, but according to the British newspaper The Guardian, the department should be made up of four large teams:
It is essential that the new marketing departments master the large amount of data (Big Data) generated by users. Analysing and measuring the customer experience is essential to creating attractive and personalised digital marketing campaigns. The professionals of the future must be able to interpret this data and act, making the best decisions.
Quality content is increasingly valued and there must be specialised professionals who generate it in order to attract users and achieve the highest possible number of conversions. Creativity, dynamism and visuals are especially valued.
Marketing departments must manage the complexity of the omni-channel approach and find the most appropriate channels in each case. The success of the campaigns is closely linked to good choices, and one of the channels with the highest opening rates is SMS. Actions such as mass text messaging or the use of different solutions such as SMS Coupon or LINK Conversation can prove to be the right channel to communicate with your customers.
Marketing is one of the most technology-dependant departments in a company, and it must not get left behind. According to The Guardian, professionals must manage all information flows and find new solutions. It is absolutely necessary to integrate and know how to deal with the digital context.