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Marketing strategies for Easter Week

3 April 2019

Companies increasingly need to enhance their sales strategies and leverage them to make the most holiday times, such as Easter Week, when consumers are more ready to spend. By placing special emphasis on the areas of travel, accommodation, leisure and restaurants (according to a Randstad report,198,980 new contracts are registered during this holiday), you can take advantage of the great potential of SMS: from confirming reservations at hotels and restaurants, to providing information about attractions or museums, plus a long etcetera.

Now is a great time to put in place those SMS marketing strategies that work best for conversions and loyalty, both before and during Easter Week.

5- Seasonal marketing ideas

Using various resources available, you can implement different strategies in which the mobile phone is the protagonist and which will help you to boost sales:

1- Geolocation: this means your campaigns will reach the phone both at the right time and in the right place to achieve your promotional objectives. Your company accompanies users wherever they go and furthermore can collect valuable information.

2- Personalised messages: communicating with the customer should not cease in holiday periods, especially since you can customize each message and thus strengthen engagement to build solid and lasting relationships. You can embed your offer in an enriched SMS, which offers many additional possibilities in terms of content and personalisation.

3- Promotional gifts through SMS: after having registered for a service or acquired a product during their holiday, the user receives an extra gift through an SMS – a great way to reward conversion.

4- Transactional SMS: this type of SMS doesn’t have a promotional aim, but is used for other types of action, such as sending activation codes or passwords, confirming orders or sharing any other relevant information relating to a service.

5- Make the most of social networks: these days users share their experience through social networks, dedicating increasing time to this channel. Companies must place themselves to take advantage of the situation by being present and marketing over these networks.

As a very useful complement, at the end of any campaign it is a good idea to do a non-intrusive satisfaction survey, getting up to a 90% response at minimum cost, using the enriched SMS service.

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