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Valentine’s Day is the next big date on the marketing calendar. Love is in the air: everywhere is full of hearts and romance on this day, when gifts are almost a must if you are in love.
There is a spike in sales, especially in the ever handy and traditional sectors of flowers, chocolates, perfumes and even jewellery. However, lovers are increasingly opting to give each other different types of products, such as technological gifts and, above all, services that they can enjoy as a couple such as romantic dinners, theatre performances and trips to a variety of destinations.
Did you know that … in Japan only the women buy gifts for the men, specifically chocolates (this celebration is really all about chocolate there) and a month later, on what is called White Day, they reciprocate by giving their partners white chocolate and another gift to regale them by spending more money than they did?
At LINK Mobility we help you to create your best marketing strategy by segmenting your database and providing the most suitable email marketing resources (e.g. a design that is befitting of this day of love) and through the power of SMS marketing, which will allow you to remind your customers of your best deals for this very special day.