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LINK Mobility Spain and Imaginarium continue working to ensure the youngest customers enjoy themselves

LINK Mobility Spain and Imaginarium continue working to ensure the youngest customers enjoy themselves

We are continuing our collaboration with the toy company Imaginarium with several actions undertaken at the national and international levels, using our services to reach up to 20 countries. We have mainly worked on SMS and SMS Site (SMS linked to a landing page) campaigns, focusing the messages on various objectives, such as welcoming new clients, informing them of festivals in the shops, recommending customised products and communicating promotions, among others.

Currently, the geographical areas of action are centred on Spain and Portugal and, from June this year, we aim to enhance SMS messages, using them to wish a happy birthday to our small customers.

Currently the geographical areas of action are more focused on Spain and Portugal and from this month, June, we are working on launching new campaigns related to the life cycle of the consumer and their preferences such as birthdays with personalised product offerings, product recommendations related to previous purchases, consumer inactivity management …

 

Successful spring campaign

Last April saw the successful implementation of the SPRING campaign. Using SMS as their most powerful channel of communication, 66,000 messages were sent across Spain, offering members a 10% discount on seasonal products, specifically, bicycles, scooters, skates, toy cars and motorbikes, tricycles and baby walkers. The response was spectacular with, on average, an ROI of up to +739%.

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link mobility - LINK Mobility Spain and Imaginarium continue working to ensure the youngest customers enjoy themselves