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Customer loyalty, more important than ever

29 May 2020

Having regular customers is the most important value for companies, because a long and lasting relationship brings ongoing benefits. In times of COVID-19, when the economy is being hit hard, it is even more important to keep your regular customers through effective and innovative loyalty marketing campaigns (in Spanish).

The vital importance of building customer loyalty lies in its many advantages, and it is easier and less costly to keep customers who are already loyal. Furthermore, satisfaction with the product, service, purchase process and customer service is the best advertising for your company.

A quality product or service is of the utmost importance for ensuring that a customer stays, but apart from that there are several marketing actions that will help you to guarantee your customer’s loyalty:

Loyalty programmes

Although this an approach that has been used for years and with great effectiveness through point programs, VIP clients and gifts for those who recommend your brand, at LINK Mobility we have new solutions that can help you to build customer loyalty. This is the case of the LINK Coupon solution which allows you to send discounts that can be redeemed, both online and offline, through the SMS channel.


Boost the sale of your products and services by staying in regular contact with your customer. In this case, SMS can be a very novel channel for sending newsletters, as it is one of the least saturated channels with open rates of over 95%.

Find out what your customers think

Being aware of your customers’ opinions can help you make important decisions in your marketing strategy. Conduct surveys through the SMS channel with our LINK Collect solution and find out how your customers perceive your product or service. Using this solution you can carry out simple surveys directly from mobile phones, obtaining results and analysis in real time.

Offer excellent customer service

This is a determining factor in the decision to purchase and in the post-sale period. Ensuring that the customer is happy with the product or service is something that is often overlooked and yet it is undoubtedly an important factor in achieving customer loyalty. At LINK Mobility we offer solutions such as LINK Conversations that will help you to improve your customer service.

All these loyalty actions are extremely important for creating a stable and reliable business, and for making companies more human, real… In today’s fluctuating market, it is fundamental that your customers come back. Do you need help planning your next loyalty campaign? Contact us by email at or by filling in our form

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