Most companies have a precious list of customer contacts to whom they send their communications: their database. This is a really valuable asset that must be looked after in qualitative terms.
Because customers are often reluctant to provide their data and may be suspicious of the use you are going to make of it, it is vital to let them know that belonging to your database is safe and has advantages they can benefit from.
Being in a company’s database is, in a way, like being part of its “family”. At first, the user will only provide their email or phone number, which will be used to send communications by SMS; but it is very important to feed that lead, collecting as much data as possible to address the customer in the most personalised way and offer them whatever they need at every moment.
The LINK Collect tool, allows you to manage and collect data in a really effective way. Through LINK Collect you can:
This will ensure you have a quality database for more effective campaigns.
It is important to communicate to your customers that being part of your database brings certain advantages. The three main advantages are:
And remember, whoever is in possession of a database, is in possession of a treasure! That is why at LINK Mobility we want to help you take advantage of it through our SMS and email solutions.