The end of the month of May was a very hectic time in the world of marketing, due to the entry into effect of the new General Data Protection Regulation (GDPR). All companies have moved quickly to adapt to the new regulations because of the risk of fines that can reach up to 4% of the annual turnover, with a maximum of 20 million euros.
Furthermore, many campaigns cannot be carried out if you want to comply with the new Regulations and ensure that personal data will not be passed to third parties.
At LINK Mobility Spain we provide complete security in the processing and sending of personal data and we ensure compliance with the GDPR, since we have implemented the appropriate technical and organizational measures to guarantee the legal processing of personal data, working with a direct connection with mobile operators.
In this way we continue moving forward with our campaigns; in fact, at the end of the month of May we hit a new sending record in just two days: 16 million SMS and 35 million emails, surpassing our current record set on Black Friday last year (November 2017) with 14 million SMS sent.
The GDPR extends obligations regarding the processing and handling of personal data and companies must now, in addition, check up on their partners and third parties, to make sure that they also comply with the EU regulations.
With regard to those companies that have databases, they become controllers and must take even more care. “For example, in the case of large scale data processing, we database processors must create the mandatory figure of the DPO, or Data Protection Officer. The new legislation devotes an entire section to this new figure, who is a guarantor of compliance with the data protection regulations in organisations,” says Tiago Martins, Commercial Director of LINK Mobility Spain.