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Because all communication matters, put your customers at the centre of your strategy

In recent years the trend has been to position the client at the centre of the company strategy. Furthermore, this positioning has shown its value due to COVID 19 which has brought about very drastic changes in consumer habits, further demonstrating the important role of communication between client and user as vital to understanding and satisfying their needs.

Today we can see the results of everything that happened months ago, with consumers who have rapidly evolved, becoming much more digital, more demanding of brands and more appreciative of communications through all available channels, securely and immediately.

So, to meet the needs of this completely new consumers quickly and to focus communication on more modern methods, CPaaS has emerged, proving itself to be fully prepared for the future.

What is CPaaS?

Communications Platform as a Service is a cloud-based platform that allows companies to quickly and easily integrate communication capabilities, such as voice, video and messaging, into their own applications, without the need to build interfaces and backend infrastructures.

Why is it important to use CPaaS for your business?

At LINK Mobility, we believe that every communication matters, and therefore, using your customers’ preferred channels, simplifying the process by making it secure, fast and cost-effective through a single platform, is the best option. Because if you don’t do it, your competition will.

Although SMS has an open rate of 98%, reaching your customers through the most relevant channels increases participation and user experience. It allows you to connect your business with current, new or potential customers through existing communication networks. CPaaS use cases are endless: from delivery notifications to retail marketing, reminders and alerts. CPaaS allows you to engage, support, inform and convert your customers more effectively than ever before.

Customer satisfaction, the most important thing

To prevent this from happening you need, to implement techniques that focus on caring for the relationship between customers and companies by making them connect with each other: CUSTOMER CARE is vital.

The main objective of the evolution enabled by this new communication strategy is to position the customer as the centre around which the approach revolves, paying particular attention to their needs and making an effort to meet these needs in a personalised, comfortable and simple way.

As our General Manager, David Cremades Gil highlights in the following quote: “A customer that is satisfied, repeats. And that is when you can start calling them clients when they keep coming back to you. It means that they have chosen you from among the many options available in the market.”

Contact us on (+34) 912 160 100 or by email infocomercial@linkmobility.com.

How to position your business by digital transformation

The need for digital transformation is no longer a thing of the “digital future”, it’s more than present now and in the blink of an eye it will already be a thing of the past.

The digitalisation of a company

Is “the action and effect of implementing technology, tools and digital resources to optimise the work process”, leading companies and society to evolve. It is not just about teleworking or having an online shop; it is an entirely new way of working, thinking, acting, treating customers and providing the company with the technology it needs to carry out its activities.

This spring we all found ourselves having to adapt to circumstances. In April 2020 alone, digital commerce grew by more than 55%, and although each sector, is implementing digitalisation at different rates, the mentality is global, and we all need to get an update.

It’s not just companies that are going digital, but also customers and users. They have changed the way they search, buy (eMobile or e-commerce), consume and communicate with businesses. They are more informed and companies must become more competitive to meet the needs of increasingly demanding customers.

During the digital transformation we can face several challenges. One of them is digital “onboarding” also known as the moment of online payment, but how can we make it reliable, easy and quick for both parties?

The solution we offer is…

LINK eKYC Certified

A tool for verifying and certifying the identity of the person who is making the purchase.

It consists of 3 steps:

  1. Verification of the identity document presented by the buyer (ID, passport, NIE, etc.) which is validated in seconds using OCR technology and the analysis of the eKYC itself.
  1. Real-time facial scan of the person using biometric technology. All that is required is for the person to have their photo taken, processed and compared with the image on the identity document. Finally, a proof of life check is performed using a code or fingerprint.
  1. A verification is obtained in a single document, where all the evidence is gathered (steps 1 and 2), which has legal validity that can be used by the company as legally binding evidence.

Transform your company’s onboarding process safely and efficiently, as well as achieving other benefits, such as:

Our Product and Customer Success Director for Spain, Manuel Virseda Benito concludes:

“Companies increasingly need to identify their users remotely, and even more so now with the new COVID-19 situation, where contactless operations are becoming a must. Finding a good technology provider with a simple, agile and secure solution is no easy thing, as there are many companies offering this type of technology and it’s not easy to choose well if you don’t have a good knowledge of this market. At LINK Mobility we are proud that our business partner is Mitek, a leading multinational in digital identity technology, meaning we can go to market with a solution designed with and for our customers. LINK eKYC certificate verifies and certifies the identity of your customers remotely and in real time. Digitalise your processes at the same time as minimising the risk of fraud and complying with current legal regulations.”

Contact us on (+34) 912 160 100 or by email infocomercial@linkmobility.com.

Complying with new data protection regulations – and helping others do the same

The changes arising from the new EU General Data Protection Regulation (GDPR) will affect all those who work with databases. The new regulations require all data to be updated, and for an option to be given to change them, or even delete them entirely. In addition, the purpose of their use must be defined.

At LINK Mobility Spain we have duly communicated how we use and protect personal information. In addition, we are helping our clients send this information to contacts in their databases via SMS or email, using our LINK multi-channel platform.

You may, however, still have many questions: Are data shared with third parties? How long are personal data stored for? Is it possible to provide personal data in the form of a data file?

To answer all your questions, click here.

And to learn more about this new regulation and how it applies to SMS marketing, you can read the following article: https://www.linkmobility.com/blog/gdpr-changes-sms-marketing-honesty-marketer/.

A successful OMExpo

Around 200 visitors to our stand, numerous workshops, informative presentations and lectures, fruitful discussions… our first year at OMExpo was a highly productive marathon of digital marketing and eCommerce!

We were very satisfied with the information provided and the relationships established over the course of the two days, which allowed us to strengthen the loyalty of our current clients, as well as welcome new companies that have decided to put their trust in us.

In addition, thanks to the presentation given by our Senior Business Development Manager, Juan Carlos Moyá, we were able to introduce the world to one of our star services, LINK Mobile Invoice. With this service, billing and payment carried out via a single SMS guarantees a 75% success rate.

 

Prize draws and promotions

Over the course of these two days, all those who approached our stand were given the chance to participate in interesting prize draws and promotions to optimise their campaigns (while enjoying delicious ham tapas). Firstly, all contracts signed at the trade fair will receive a 7% discount for the first three months. In addition, two lucky winners of our prize draw received a pack of 15,000 emails and 3,000 SMS.

Solidarity through SMS

Solidarity through SMS

We have been working with UNICEF (www.unicef.es) for 4 years, sending campaigns via SMS. As a result, a total of 150,000 people have been impacted by messages from this NGO that works to defend the rights of children. Thanks to our SMS platform, 30% of those reached have made donations.

Now, UNICEF Portugal (http://www.irs.unicef.pt/) is offering you the chance to do your bit by donating 0.5% of your income tax declaration, and even an extra contribution through the reimbursement of VAT.

A thousand and one causes

Disasters, situations of poverty and social exclusion, schooling, armed conflicts, vaccination campaigns… There are many situations affecting children at the global level, whether of an ongoing nature or a more urgent crisis. That’s why our partnership with UNICEF focuses on many countries and is dedicated to a variety of causes. In this way, periodically we ask for donations from collaborators included in the organization’s database, through SMS messages.

We usually get very good results, which, since this helps children, gives us even more satisfaction.

Thank you for your solidarity!

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