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Category Archives: Marketing

The efficiency of SMS messages in the transport sector

The efficiency of SMS messages in the transport sector

A highly effective channel that offers global coverage and allows for instant communication, SMS messages have become indispensable for the transport sector.  For example, the famous transport and messenger service UPS has an SMS shipment tracking service. Short messages allow for an effective logistical management, reaching any mobile device anywhere in the world, without delay. […]

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B2B mobile marketing

B2B mobile marketing

Mobile devices have an obvious presence among consumers, with an 82% penetration rate for B2C smartphones. But mobile technology is increasingly important in the B2B (business to business) sector: according to a study by The Boston Consulting Group, up to 50% of searches in the B2B sector are conducted using smartphones, and this will increase […]

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More about inbound marketing

More about inbound marketing

The run up to the conversion finishing line within inbound marketing can be quite complicated and slow. You have to plan things well and be patient… It is essential to observe what is not working well and to rely on metrics, since analysing your campaigns is the best way to correct errors. Use the good […]

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SMS strengthen their positioning for communications in the health sector

SMS strengthen their positioning for communications in the health sector

SMS messages form part of the day-to-day communications between health centres and patients: new appointments, rescheduled appointments or reminders reach our mobile phones directly and quickly. In some cases, patients can make appointments themselves by sending a short message and, in other cases SMS messages are even used to keep the relatives of a patient […]

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Automotive marketing, going all out

Automotive marketing, going all out

Marketing in the motoring sector has had to evolve and adjust to meet new challenges, not only in terms of car sales (with the imminent challenge of electric cars), but also in all areas, from making an appointment with a garage to buying new tyres, for example. Furthermore, due mainly to generational changes, the customer […]

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Fintech companies work hand in hand with the mobile

Fintech companies work hand in hand with the mobile

Fintech companies, which are configured as neo-banks or entities that mediate in numerous financial aspects (transfers, loans, advice, investments, etc.), are a revolutionary and innovative business model that is closely linked to the mobile world. Mobile communications have an efficiency that is recognised by these companies in full growth and SMS messages are seen as […]

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Winning the ground with SMS Inbound

Winning the ground with SMS Inbound

In the terrain of non-intrusive marketing and quality content, which aims to accompany the user from their initial attraction all the way to achieving loyalty, SMS messages manage to capture the customer and maintain that motivation through effective interaction. At the same time this is the most immediate channel, recording opening rates of around 90% […]

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Marketing strategies for Easter Week

Marketing strategies for Easter Week

Companies increasingly need to enhance their sales strategies and leverage them to make the most holiday times, such as Easter Week, when consumers are more ready to spend. By placing special emphasis on the areas of travel, accommodation, leisure and restaurants (according to a Randstad report,198,980 new contracts are registered during this holiday), you can […]

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link mobility - Tourism finds an ally in SMS marketing