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SMS MARKETING: How to launch your first Christmas focussed SMS campaign

After Black Friday and Cyber Monday, two very coveted days for business in this year of uncertainty and constant change, comes the most anticipated month of the year. This final month closes the year with great opportunities for companies and SMEs.
Do you want to learn how to launch the best Christmas campaign for your business? Read on.
For all kinds of businesses, the holidays are an opportunity to foster relationships with your customers, increase sales, attract new customers, build up the loyalty of your current ones and improve your positioning and image. It is essential for any company, which is why this is the campaign in which the most is invested in terms of actions and advertising, and the main objective is to obtain a good return on investment (ROI).

In order to obtain good results, it is necessary to put in place some prior steps:

RESEARCH

You need to know the trends and your target, so you can make your communications more direct and effective. There are several studies that can help you to focus your research.

THINK WITH GOOGLE “CHRISTMAS 2020: How to adapt your strategy to new consumer habits”

This document provides key information regarding different consumers and their respective behaviours. This year, it is expected that online mobile channels will be preferred over offline channels to begin the search for products and services, which means that your communications must be directed towards the mobile with campaigns using SMS, email, newsletters and social networks. Although the physical shop will continue to be the place where the purchase is completed, omnichannel and online sales are growing exponentially, especially through the mobile.

The consumer profile is made up of 90% women with an average shopping cart of 217 euros and 85% men with a cart of 234 euros. The majority of sales will be made in the following sectors: clothing and accessories, culture (e.g. books), electronics, sport, beauty, toys and home.

FACEBOOK “CHRISTMAS MARKETING GUIDE 2020”

The giant Facebook is also not far behind with its extensive study which reveals the most striking current insights.

Generation Z and the Boomers dominate the digital terrain, such as mobile telephony and e-commerce. 80% say they will shop online. Their favourite device continues to be the mobile phone, which has seen increased confidence in SMS and messages between companies and customers.

Christmas is about giving gifts to each other, but this year the tendency to give yourself a gift has clearly increased in these difficult times. According to the study, 74% of people surveyed are currently looking for gifts for themselves. Help them to find out what they want and make the shopping process more user friendly for them.

Also, economic considerations have increased in importance due to the COVID-19 crisis. 43% of respondents stated that the pandemic has had or will have a critical impact on sales, which is why the sector must do all it can to adapt to the customer’s pocket. The solution is to offer your consumers discounts or customised promotions.

After exhaustive research, it is time to choose the useful data that will serve as a basis to communicate your products and services to a list of potential customers or simply to create branding. Once the most appropriate data has been chosen, it’s time to segment your audience, personalising the message you are going to send to each one to make a communication campaign that stands out and is relevant.

HOW CAN WE HELP YOU CREATE COMMUNICATIONS THAT HAVE AN IMPACT?

Every year, the Christmas campaign is crucial for businesses, which strive to make the most of their Christmas marketing strategy.

Mobile is still people’s most used and loved channel. LINK Mobility can help you launch your amazing offers, discounts and promotions through the channel that works best for your potential customers. Next comes the how.

USING THE SMS CHANNEL

SMS is the perfect combination of efficiency and utility. These text messages have a high open rate, are easy to read and reach the customer quickly. They can appeal to the feelings of the recipient or can serve to send a discount code. Either way, we have a solution for every communication. The three most used and efficient are:

And since some things never change, the important thing is to appeal to the emotion and excitement of these dates, for both giving and receiving gifts. These are the strong points of Christmas marketing. Just give the user a little push and provide an inspiration for them to decide to buy. If, in addition, you provide some incentive, satisfaction will be complete.

Therefore, everything must revolve around Christmas. You will get better results if you add some Christmas touches to your products (for example, in the packaging) or if the contents of your communications and services are themed and adapted to these holidays. A specific “landing page” is a very good resource. Show a catalogue of offers, gift lists, create a Christmas video with your products or include a QR code or bar code for your promotions.

It is equally important to detect errors and correct them in time. There is no point having top notch marketing actions if your company is not ready to manage online orders on time and meet delivery commitments, if it is unable to respond to high demand and runs out of stock or if it does not properly coordinate all channels of communication and sales.

Lastly, it should be borne in mind that after Christmas come the January sales. This post-Christmas period is another good opportunity to create irresistible offers and achieve extra sales.

In short, increasing sales and generating “engagement” are the main objectives of Christmas campaigns, and it’s a job that requires time and excellent planning.

At LINK Mobility we are at your disposal to help you create and launch your Christmas campaigns via SMS, making the most of this period and bringing 2020 to a successful close.

Black Friday and Halloween 2020: why it’s a great opportunity to boost your sales and how you can do so.

We are entering the last quarter of 2020, and although sales have been steadily plummeting over the past few months, there are two great opportunities coming up for thousands of companies to boost their sales: Black Friday and Halloween, the spookiest night of the year.

 

But why should you run Black Friday and Halloween campaigns?

Black Friday was a huge success in Spain in 2019, with an average expenditure of 262 euros. What’s more, Spain was ranked 7th country in the world in terms of search volume for Black Friday deals.

The figures for this year are looking promising, and they may end up being decisive for many companies.

 

How can you reach your consumers directly and effectively?

All communication is important. Preparing a distinctive marketing campaign ahead of time is key to influencing your potential customers. So how can you achieve your sales objectives in a straightforward way? SMS may be the key, and here’s why:

SMS is one of the least saturated channels. Have you noticed how your inbox fills up with emails with the subject line “Black Friday”? Or how the CPC (cost per click) increases in SEM or Social Ads? SMS is almost like a “VIP channel”, because it lets you reach your customers directly.

Being proactive is the best way to avoid being left behind during these promotions. Don’t let your products and discounts go unnoticed among the competition, and call us now on (+34) 912 160 100, or contact us via email at: infocomercial@linkmobility.com

Online and SMS payment methods 

Due to the rapid expansion of the Digital Sector (the Internet of Things (IoT), 5G, mobile data, speed and total connectivity) and the changes in consumption habits brought on by COVID-19, companies are required to have up-to-date and reliable payment methods, now more than ever.
Security, variety and providing a guarantee are the three crucial requirements for payment methods used in digital commerce.

 

Consumer habits on the Internet:

• E-commerce has 1.66 billion users (21.8% of the world’s population).
• Men spend 68% more than women. Their purchases are less frequent but their average expenditure is higher.
• Millennials do not yet have the economic capacity to spend large amounts of money, but when they enter the job market they are expected to revolutionise the digital market.
• 65% of potential buyers use different e-commerce sites to compare prices (even when they are in a physical store).

In order to be successful in the online environment, the most important points to consider are: how to attract attention, how to offer a powerful value proposition, and – what users consider to be most important of all – how to make customers feel secure when paying.

It is now possible to invoice your customers through the SMS channel

We are introducing LINK Mobile Invoice: a new digital invoicing solution that allows you to send payment requests for new available invoices through the SMS channel.

The process is very simple: The user receives an SMS with a URL that takes them to a landing site. The system generates a landing page with the billing data, using your company’s colours and logo, and sends an SMS to the end user. Once the process is complete, the user receives a certified communication that guarantees the process.

This digital invoicing solution can be used for:

  1. Recovery of overdue invoices.
  2. Charges for digital services.
  3. Requests for provision of funds.
  4. Ticket sales for events.
  5. And much more.

All this in an easy, intuitive and personalised landing page, which ensures greater profitability, and which is quick and simple to use. LINK Mobile Invoice offers partnerships with the main payment/collection methods (PayPal, Visa, MasterCard, etc.).

If you want an easy, fast and secure solution for carrying out your company’s payments, visit our website and get more information here.

Trends in Inbound Marketing: Smart Forms, Predictive Lead Scoring and Data Collection through the SMS Channel. 

Inbound Marketing first started to be used in 2005, and although its objective has remained the same – namely, to attract potential customers organically and build up their loyalty – the techniques employed have evolved significantly over the last 15 years.

Recently, new trends have emerged in Inbound Marketing, the most notable of which are smart forms, predictive lead scoring and data collection through the SMS channel.

Smart forms

These are lead capture tools that segment the data, allowing us to obtain the relevant information of value and identify whether it is an interesting lead for our company.

Unlike other forms, smart forms collect data and store it in a database, inserting a cookie into the user’s browser so that, when a user is recognised, the form will request different information, rather than requesting information we already have.

Predictive lead scoring

The leads we get have to pass a scoring process, which allows us to know whether to assign a customer to the sales phase (when he/she is ready to buy), or alternatively whether we should continue with the marketing plan, or else abandon the customer entirely.

The advantage this method has over traditional lead scoring is that the process is automated through an algorithm, which analyses the attributes a customer shares with others who have already made the purchase, and assigns them a conversion percentage.

 

Data collection through the SMS channel

LinkMobility has the perfect solution for obtaining and updating your customer data, generating invitations and registrations, creating surveys or contests, or obtaining consents and ratings, through a channel that has one of the highest opening rates: the SMS.

The Link Collect system will help your company to:

•Establish a customer portfolio or loyalty programme.

•Update existing data and collect new data.

•Find out what your customers think.

•Interact with your customers through invitations, coupons or stamps.

•Personalise your communication with each customer.

•Achieve direct and individualised communication.

Communicate in 5 simple steps, using a multichannel and completely secure approach (GDPR). Make the most of Inbound Marketing through LINK Mobility.

For more information, click here.

Do you need help running Inbound Marketing campaigns or managing your collected data? Call us on (+34)912 160 100, or write to us at infocomercial@linkmobility.com

SMS solutions you may not have known exist

Mobile technology is evolving in leaps and bounds. One of the fields in which this evolution is particularly striking is SMS. The classic SMS messages that have been sent for more than 20 years have nothing to do with the new solutions presented by technology companies such as LINK Mobility.

Advances in technology have turned the SMS channel into a whole new world to be discovered: from discount coupons and payment solutions via SMS to the electronic verification of your customers’ identities.

Learn more about the history of SMS and the innovative solutions it offers.

History of the SMS

The SMS, as we know it, was born in the UK in 1992, when programmer Neil Papworth sent a message from a computer. It wasn’t until seven years later that the use of this new channel began to become popular, turning into the newest way of communication between friends and family and, of course, between companies and their customers.

The SMS not only changed the way we communicated, but also established a new language among its youngest users, who, in order to save characters, started using abbreviations such as the classic “2moro”.

At the beginning of the year 2000 there was a qualitative improvement with the development of the well-known multimedia messages (MMS), which allowed the download of pictures, ring tones and other multimedia content. Although in the field of personal communications, other media such as WhatsApp have replaced the SMS, in the commercial field, the SMS has continued to evolve in leaps and bounds, developing solutions that allow companies to launch different and innovative marketing campaigns.

SMS Coupon

Converting the classic paper coupon to the online world has never been easier. The SMS Coupon allows you to create a micro-landing page in a simple and intuitive way, which you can customise with images, text, links and discount coupons.

These discounts or promotions can be redeemed both online and offline, through alphanumeric codes or QR codes that can be generic or personalised for each customer.

LINK Mobile Invoice

It is now possible to request payments from your customers via SMS. Through a very simple interface, you can notify your customers of overdue invoices, send requests for payment for new available invoices, recharge digital wallets, make payments for subscription services, etc. and all of this supported by the main financial operators, helping you to increase the speed of payment collection and reduce payment delinquency.

Certified eKYC

Reduce the percentage of fraud through the validation of the identity of your customers, verifying that you are dealing with a real person and, in addition, that the digital identity and the physical identity coincide, thus generating a certificate that verifies the electronic identity of your customers.

The operation is very simple: the user receives an SMS with a URL that takes them to a platform, where they have to upload their identity card and a selfie photo that is compared with the identity card.

If you find these solutions innovative, do not hesitate to contact us at infocomercial@linkmobility.com or by filling in our form https://linkmobility.es/en/contact/.

Customer loyalty, more important than ever

Having regular customers is the most important value for companies, because a long and lasting relationship brings ongoing benefits. In times of COVID-19, when the economy is being hit hard, it is even more important to keep your regular customers through effective and innovative loyalty marketing campaigns (in Spanish).

The vital importance of building customer loyalty lies in its many advantages, and it is easier and less costly to keep customers who are already loyal. Furthermore, satisfaction with the product, service, purchase process and customer service is the best advertising for your company.

A quality product or service is of the utmost importance for ensuring that a customer stays, but apart from that there are several marketing actions that will help you to guarantee your customer’s loyalty:

Loyalty programmes

Although this an approach that has been used for years and with great effectiveness through point programs, VIP clients and gifts for those who recommend your brand, at LINK Mobility we have new solutions that can help you to build customer loyalty. This is the case of the LINK Coupon solution which allows you to send discounts that can be redeemed, both online and offline, through the SMS channel.

Newsletters

Boost the sale of your products and services by staying in regular contact with your customer. In this case, SMS can be a very novel channel for sending newsletters, as it is one of the least saturated channels with open rates of over 95%.

Find out what your customers think

Being aware of your customers’ opinions can help you make important decisions in your marketing strategy. Conduct surveys through the SMS channel with our LINK Collect solution and find out how your customers perceive your product or service. Using this solution you can carry out simple surveys directly from mobile phones, obtaining results and analysis in real time.

Offer excellent customer service

This is a determining factor in the decision to purchase and in the post-sale period. Ensuring that the customer is happy with the product or service is something that is often overlooked and yet it is undoubtedly an important factor in achieving customer loyalty. At LINK Mobility we offer solutions such as LINK Conversations that will help you to improve your customer service.

All these loyalty actions are extremely important for creating a stable and reliable business, and for making companies more human, real… In today’s fluctuating market, it is fundamental that your customers come back. Do you need help planning your next loyalty campaign? Contact us by email at infocomercial@linkmobility.com or by filling in our form https://linkmobility.es/en/contact/.

Congratulations, you’re in my database!

Most companies have a precious list of customer contacts to whom they send their communications: their database. This is a really valuable asset that must be looked after in qualitative terms.

Because customers are often reluctant to provide their data and may be suspicious of the use you are going to make of it, it is vital to let them know that belonging to your database is safe and has advantages they can benefit from.

Effective data collection

Being in a company’s database is, in a way, like being part of its “family”. At first, the user will only provide their email or phone number, which will be used to send communications by SMS; but it is very important to feed that lead, collecting as much data as possible to address the customer in the most personalised way and offer them whatever they need at every moment.

The LINK Collect tool, allows you to manage and collect data in a really effective way. Through LINK Collect you can:

This will ensure you have a quality database for more effective campaigns.

How do you get your customers to want to be part of your database?

It is important to communicate to your customers that being part of your database brings certain advantages. The three main advantages are:

  1. Priority access to information: your customers are immediately sent communications regarding the company or the details of their subscription to a service, for example. It is essential to keep them continuously informed and to provide them with quality content, but without overloading them with too frequent messages.
  2. Receiving offers and discounts: to take care of your users, you must send them personalised offers, according to their interests or needs. You can even anticipate future situations.
  3. Awareness of the degree of satisfaction: through surveys or evaluations, your company can significantly improve its services and attention to its users.

And remember, whoever is in possession of a database, is in possession of a treasure! That is why at LINK Mobility we want to help you take advantage of it through our SMS and email solutions.

Marketing in the time of Coronavirus

When we experience times of crisis, as is the case of the coronavirus pandemic, marketing is transformed and offers its best resources to deal with adverse scenarios. The economy suffers and companies (from many sectors and of different sizes) are forced to adapt their strategies. Digital marketing becomes a fundamental cornerstone and is put to full use to provide the customer with everything he or she may need. We are seeing hundreds of examples of business models that have been reinvented and numerous good branding practices during these weeks. Find out more about them so you don’t get left behind!

Keys to crisis marketing

In short, when these periods of crisis occur, supporting, caring for and facilitating matters for customers are essential. At LINK Mobility we offer the best service and communication to employees and customers in these difficult times. Since the health crisis began, we have already sent more than 500 million SMS messages to governments, NGOs and businesses to provide updates and critical communications effectively and reliably.

The marketing department of the future

Its undeniable: marketing departments must be prepared and set up for all the changes that are already happening and those that are yet to come. Technology, new types of users and the ways you can relate to them are all factors that determine the need for sales and marketing professionals to develop. In fact, people specialised in SEO and SEM, who have mastered e-commerce or who are able to lead the digitalization of the department are among the most sought after profiles today.

Find out what the marketing team of the future needs to be like in order to meet the needs of increasingly demanding customers.

4 large areas

Within the marketing department, it is interesting to note that several areas converge, but according to the British newspaper The Guardian, the department should be made up of four large teams:

1- Data

It is essential that the new marketing departments master the large amount of data (Big Data) generated by users. Analysing and measuring the customer experience is essential to creating attractive and personalised digital marketing campaigns. The professionals of the future must be able to interpret this data and act, making the best decisions.

2- Content

Quality content is increasingly valued and there must be specialised professionals who generate it in order to attract users and achieve the highest possible number of conversions. Creativity, dynamism and visuals are especially valued.

3- Channels

Marketing departments must manage the complexity of the omni-channel approach and find the most appropriate channels in each case. The success of the campaigns is closely linked to good choices, and one of the channels with the highest opening rates is SMS. Actions such as mass text messaging or the use of different solutions such as SMS Coupon or LINK Conversation can prove to be the right channel to communicate with your customers.

4- Technology

Marketing is one of the most technology-dependant departments in a company, and it must not get left behind. According to The Guardian, professionals must manage all information flows and find new solutions. It is absolutely necessary to integrate and know how to deal with the digital context.

Customer Experience: in total harmony with the customer

The customer at the heart of all the strategies, the user as the protagonist: that is what the CustomerExperience is about. This is a strong marketing trend (in fact there is even an Association for the Development of Customer Experience) and there are now specific positions in companies called Customer Experience Officers). Its purpose is to create a stronger relationship between the user and the brand. The key is to elicit positive sensations and emotions before, during and after the purchase. In other words, provide a totally satisfactory experience that involves all the company’s departments and gives it added value.

LINK Mobility, with its many solutions, helps you to meet those customer expectations.

Personalisation and smart resources

According to a study by the consulting firm PwC, Customer Experience plays a vital role in the purchase decision of 73% of respondents, and 49% of consumers feel that their experience with their supplier companies is not a positive one.

As you can see, the impact of this experience on the business is clear and although many factors may be involved (it is work that needs to involve every area of the company), there are some keys to achieving continuous improvement.

The first step is to collect as much data from clients as possible in order to get to know them very well and achieve a hyper-personalised approach that satisfies them, even anticipating their needs.

In addition, the user demands greater independence in managing their requests. To simply explain and resolve doubts, we can rely on artificial intelligence. However, in order to resolve more complicated problems and critical situations, the best solution is direct attention through a person who is trained to do so.

Technology is undoubtedly a powerful tool that can be used to improve the Customer Experience. This might include tablets for searching for information in the store, acoustic or visual devices to notify you that your meal is ready in a restaurant, mobile applications that enrich your relationship with the product/service… all the way to virtual reality or augmented reality, which allows you to offer innovative ways to interact with customers.

In short, you could say that personalisation and the presence of technology are the pillars to achieving better results in the area of Customer Experience.

To learn more about this exciting topic, you can take a look at the report “The 2020 CustomerExperience” published by the consulting firm Cognizant.

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