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Category Archives: Marketing

Automotive marketing, going all out

Automotive marketing, going all out

Marketing in the motoring sector has had to evolve and adjust to meet new challenges, not only in terms of car sales (with the imminent challenge of electric cars), but also in all areas, from making an appointment with a garage to buying new tyres, for example. Furthermore, due mainly to generational changes, the customer […]

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Fintech companies work hand in hand with the mobile

Fintech companies work hand in hand with the mobile

Fintech companies, which are configured as neo-banks or entities that mediate in numerous financial aspects (transfers, loans, advice, investments, etc.), are a revolutionary and innovative business model that is closely linked to the mobile world. Mobile communications have an efficiency that is recognised by these companies in full growth and SMS messages are seen as […]

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Winning the ground with SMS Inbound

Winning the ground with SMS Inbound

In the terrain of non-intrusive marketing and quality content, which aims to accompany the user from their initial attraction all the way to achieving loyalty, SMS messages manage to capture the customer and maintain that motivation through effective interaction. At the same time this is the most immediate channel, recording opening rates of around 90% […]

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Marketing strategies for Easter Week

Marketing strategies for Easter Week

Companies increasingly need to enhance their sales strategies and leverage them to make the most holiday times, such as Easter Week, when consumers are more ready to spend. By placing special emphasis on the areas of travel, accommodation, leisure and restaurants (according to a Randstad report,198,980 new contracts are registered during this holiday), you can […]

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Hush Puppies chooses LINK Collect

Hush Puppies chooses LINK Collect

The Hush Puppies footwear brand has carried out a LINK Collect campaign in Portugal, with the main focus on our discount coupons: a fast and economic way to give incentives to customers and collect data. Specifically it focused on sending SMS messages which redirected recipients to a landing page, where they were requested to invite […]

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The eCommerce to come in 2019

The eCommerce to come in 2019

Electronic commerce, that successful relationship between the seller and the consumer over the internet, is facing a year of challenges and new shopping experiences. A huge boom is expected, along with ever more competition, so eCommerce traders must be prepared: you need a professional website in the best possible digital health, making offers at the […]

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