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Category Archives: Marketing

All set for eShow!

All set for eShow!

Flying the SMS flag and presenting our new LINK Conversations service, this year we are back at the eShow, the digital marketing and eCommerce event of the year that brings together the best professionals in the online world. The latest and most innovative aspects of the sector are presented with 150 exhibitors and more than […]

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Some interesting facts about SMS

Some interesting facts about SMS

SMS is a form of communication through wireless networks that is hugely successful in business marketing (A2P) because it is secure, immediate and has global coverage, among many other advantages. It is now 27 years since the very first SMS was sent, and over the course of its lifespan it has accumulated a few interesting […]

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Why have a corporate blog?

Why have a corporate blog?

A company’s communication with its customers / suppliers / partners should be carried out through all possible channels, and a corporate blog is a very interesting option that offers many advantages and can enhance your digital reputation. As long as it offers quality content that is of interest to your audience, and as part of […]

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Databases, quality or quantity?

Databases, quality or quantity?

According to statistics, in just one year almost 15% of the data in a database is obsolete, due to the various changes that take place in companies (retirements, changes of address, closure of the company, etc.). We have talked about database marketing previously and the importance of having a database that is as optimal as possible. […]

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More SMS Marketing from PDM and LINK Mobility

More SMS Marketing from PDM and LINK Mobility

The strategic marketing agency, People Define Marketing (PDM) and LINK Mobility have launched a collaboration agreement to enhance our SMS marketing solutions. This has become the preferred channel in business strategies, ahead of other messaging applications such as WhatsApp or Facebook Messenger. The two companies will collaborate closely to offer the most pioneering and efficient […]

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SMS and landing pages, the perfect partners

SMS and landing pages, the perfect partners

Including a link to a landing page in your SMS campaigns is a rich resource that provides the perfect continuation of your text message which, although an excellent delivery mechanism, is limited to 160 characters. Landing pages can provide additional information, images and various call-to-action resources that allow you to communicate with your customers more […]

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Microinteractions: the success lies in the details

Microinteractions: the success lies in the details

In terms of design, microinteractions are those unexpected actions which, when well implemented, go unnoticed but ensure greater usability and user interaction on a website or mobile application. Their value lies in their ability to facilitate processes, inform the user, capture their attention, assist their browsing experience and improve the feedback. They are closely related to […]

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The efficiency of SMS messages in the transport sector

The efficiency of SMS messages in the transport sector

A highly effective channel that offers global coverage and allows for instant communication, SMS messages have become indispensable for the transport sector.  For example, the famous transport and messenger service UPS has an SMS shipment tracking service. Short messages allow for an effective logistical management, reaching any mobile device anywhere in the world, without delay. […]

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B2B mobile marketing

B2B mobile marketing

Mobile devices have an obvious presence among consumers, with an 82% penetration rate for B2C smartphones. But mobile technology is increasingly important in the B2B (business to business) sector: according to a study by The Boston Consulting Group, up to 50% of searches in the B2B sector are conducted using smartphones, and this will increase […]

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link mobility - B2B mobile marketing