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Category Archives: Marketing

Black Friday and Halloween 2020: why it’s a great opportunity to boost your sales and how you can do so.

Black Friday and Halloween 2020: why it’s a great opportunity to boost your sales and how you can do so.

We are entering the last quarter of 2020, and although sales have been steadily plummeting over the past few months, there are two great opportunities coming up for thousands of companies to boost their sales: Black Friday and Halloween, the spookiest night of the year.   But why should you run Black Friday and Halloween […]

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Customer loyalty, more important than ever

Customer loyalty, more important than ever

Having regular customers is the most important value for companies, because a long and lasting relationship brings ongoing benefits. In times of COVID-19, when the economy is being hit hard, it is even more important to keep your regular customers through effective and innovative loyalty marketing campaigns (in Spanish). The vital importance of building customer […]

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Marketing in the time of Coronavirus

Marketing in the time of Coronavirus

When we experience times of crisis, as is the case of the coronavirus pandemic, marketing is transformed and offers its best resources to deal with adverse scenarios. The economy suffers and companies (from many sectors and of different sizes) are forced to adapt their strategies. Digital marketing becomes a fundamental cornerstone and is put to […]

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Customer Experience: in total harmony with the customer

Customer Experience: in total harmony with the customer

The customer at the heart of all the strategies, the user as the protagonist: that is what the CustomerExperience is about. This is a strong marketing trend (in fact there is even an Association for the Development of Customer Experience) and there are now specific positions in companies called Customer Experience Officers). Its purpose is […]

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SMS, essential in your marketing mix

SMS, essential in your marketing mix

Increasingly loved by customers, SMS campaigns are now a necessary part of your mix of marketing strategies. Why? For endless reasons, ranging from the channel’s wide reach (almost 6 billion people worldwide will be able to send and receive text messages in 2025) and its profitability, to its versatility, thanks to enriched SMS. Not familiar […]

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Boost your business during Easter

Boost your business during Easter

Another important holiday period is approaching: Easter. It’s clear that during these holiday periods consumers are more receptive and willing to “go overboard”. Increases are seen in shopping and travelling. Therefore, good planning allows the launch of specific and appropriate multi-channel campaigns at this time. In order to impact the widest possible audience, boost your […]

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Valentine’s Day: marketing to fall in love with

Valentine’s Day: marketing to fall in love with

Brands must have a presence on Valentine’s Day and launch specific actions to take advantage of the “consumerism of love”. Whether from conviction or motivated by the date, users will spend money on this day, making it another of the outstanding opportunities for marketers. Moreover, according to data from recent years, eCommerce is the king […]

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