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Category Archives: Marketing

Customer Experience: in total harmony with the customer

Customer Experience: in total harmony with the customer

The customer at the heart of all the strategies, the user as the protagonist: that is what the CustomerExperience is about. This is a strong marketing trend (in fact there is even an Association for the Development of Customer Experience) and there are now specific positions in companies called Customer Experience Officers). Its purpose is […]

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SMS, essential in your marketing mix

SMS, essential in your marketing mix

Increasingly loved by customers, SMS campaigns are now a necessary part of your mix of marketing strategies. Why? For endless reasons, ranging from the channel’s wide reach (almost 6 billion people worldwide will be able to send and receive text messages in 2025) and its profitability, to its versatility, thanks to enriched SMS. Not familiar […]

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Boost your business during Easter

Boost your business during Easter

Another important holiday period is approaching: Easter. It’s clear that during these holiday periods consumers are more receptive and willing to “go overboard”. Increases are seen in shopping and travelling. Therefore, good planning allows the launch of specific and appropriate multi-channel campaigns at this time. In order to impact the widest possible audience, boost your […]

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Valentine’s Day: marketing to fall in love with

Valentine’s Day: marketing to fall in love with

Brands must have a presence on Valentine’s Day and launch specific actions to take advantage of the “consumerism of love”. Whether from conviction or motivated by the date, users will spend money on this day, making it another of the outstanding opportunities for marketers. Moreover, according to data from recent years, eCommerce is the king […]

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Digital marketing trends in 2020

Digital marketing trends in 2020

Digital marketing is evolving very rapidly, and in order to compete successfully you have to be aware of the key trends that emerge each year. Some of these trends, such as video marketing, are becoming more established; others are gaining popularity fast, with the help of new technologies. Furthermore, users are now demanding more human, sustainable, […]

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