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Category Archives: Marketing

Digital marketing trends in 2020

Digital marketing trends in 2020

Digital marketing is evolving very rapidly, and in order to compete successfully you have to be aware of the key trends that emerge each year. Some of these trends, such as video marketing, are becoming more established; others are gaining popularity fast, with the help of new technologies. Furthermore, users are now demanding more human, sustainable, […]

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All set for eShow!

All set for eShow!

Flying the SMS flag and presenting our new LINK Conversations service, this year we are back at the eShow, the digital marketing and eCommerce event of the year that brings together the best professionals in the online world. The latest and most innovative aspects of the sector are presented with 150 exhibitors and more than […]

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Some interesting facts about SMS

Some interesting facts about SMS

SMS is a form of communication through wireless networks that is hugely successful in business marketing (A2P) because it is secure, immediate and has global coverage, among many other advantages. It is now 27 years since the very first SMS was sent, and over the course of its lifespan it has accumulated a few interesting […]

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Why have a corporate blog?

Why have a corporate blog?

A company’s communication with its customers / suppliers / partners should be carried out through all possible channels, and a corporate blog is a very interesting option that offers many advantages and can enhance your digital reputation. As long as it offers quality content that is of interest to your audience, and as part of […]

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Databases, quality or quantity?

Databases, quality or quantity?

According to statistics, in just one year almost 15% of the data in a database is obsolete, due to the various changes that take place in companies (retirements, changes of address, closure of the company, etc.). We have talked about database marketing previously and the importance of having a database that is as optimal as possible. […]

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More SMS Marketing from PDM and LINK Mobility

More SMS Marketing from PDM and LINK Mobility

The strategic marketing agency, People Define Marketing (PDM) and LINK Mobility have launched a collaboration agreement to enhance our SMS marketing solutions. This has become the preferred channel in business strategies, ahead of other messaging applications such as WhatsApp or Facebook Messenger. The two companies will collaborate closely to offer the most pioneering and efficient […]

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link mobility - More SMS Marketing from PDM and LINK Mobility