5G and the new features it offers

We’ve been talking about this for years and years, and it’s not just because we work with the latest mobile technology – it’s because it has so many applications. Flying cars and toasters with voice assistants are still some way off, but 2020 promises to be the year that 5G is implemented. Companies like Samsung, Xiaomi, Huawei and LG have already started to bring out mobiles capable of taking advantage of this network capacity… But while we’re waiting to have it in our pockets, we’d like to explain exactly what it is and what it involves.

What is 5G?

The 5G network is the result of the evolution of the current 4G; it’s the fifth generation of the wireless and communication technology that we use in our mobile devices to send messages, photos, videos, surf the internet and make calls. It’s nothing new, but it does represent an evolution in mobile telephony.

Changes from 4G to 5G

Speed: the speed we currently have is 1 Gbps per second; 5G will offer an incredible 20 Gbps, with this being the standard speed. And it can reach much higher speeds. To give you an example, if you want to download a movie or an episode of a series, with 4G it takes on average 2 minutes, which isn’t bad; but with 5G this will go down to 3.7 seconds. The same will apply to applications, video games, music playlists, e-books, etc.
Latency or server response time: 5G promises to lower the latency to about 5 milliseconds, imperceptible to the human eye. This is a clear advantage for video game fans, who will no longer suffer from “lag” or delay in their movements.

What’s new with 5G

Smart Cities: these won’t be built in a day, but the concept opens up thousands of opportunities for everyday life in the future. There’ll be no more getting stuck in traffic jams, you’ll receive warnings of accidents, and you’ll be able to find parking in the city centre. In general, there’ll be greater freedom of action for citizens and progress in life and society.

IoT or “Internet of Things” (article in Spanish): with thousands of devices of all kinds connected, creating a smart home. Everything seems possible with 5G, including everyday tasks like putting the washing machine on using your mobile or getting a notification from your fridge when something is going to go off.
Autonomous or driverless cars: one of the most talked about projects.
Increased connectivity, even in crowded urban areas: by 2023 more than 70% of the world’s population will have a mobile connection.

In short, 5G will connect us all with each other and to everything, all day long and with the greatest possible speed. Are you ready?

GMS is now part of LINK Mobility

The Norwegian company LINK Mobility Group Axa, with more than 16 years’ experience, and after acquiring a large number of key companies in the mobile solutions market, now becomes a leader in the Spanish and European mobile messaging market. With the acquisition of GLOBAL MESSAGING SOLUTIONS (GMS), it has incorporated all the technology this company has been developing in Spain, and has selected the best that each platform has to offer in order to provide clients with optimal solutions using the latest technology.

With direct connections on a global level, this is an experienced and innovative company that stands out for its Mobile Intelligence (MI) department.

Backed up by data

Let’s take a look at the volume handled by LINK Mobility, and the data that vouches for its excellence, making it a leading company in mobile messaging:

Presence in 9 countries across Europe, with a team of 250 employees working in different locations.
6,300 clients in many sectors throughout Europe. From travel and transport to the real estate and insurance sectors, and including media, retail trade and health care, among others.
Listed on the Oslo Stock Exchange since 2013.
A total of 2.5 billion mobile messages delivered in 2016 in 180 countries.

GMS / LINK Mobility

Our team in Spain is very excited by all the new opportunities and doors that are opening, now that we are part of a leading European company. GMS, now hand in hand with LINK Mobility, will continue to operate in exactly the same way, and will carry on demonstrating the utmost commitment, quality and security. And of course, we will continue to be available to our clients, and we will carry on delivering their messages.

GMS becomes part of LINK MOBILITY GROUP ASA

Dear client/partner/friend:

The team of GMS are happy to announce the close of the transaction on behalf of LINK MOBILITY GROUP ASA, European leader in mobile solutions and communications, who has acquired the company LINKMOBILITY SL.

The team of GMS will continue supporting you with services and solutions like we used to do, but with the commercial & technical support as well as infrastructure of the big multinational company LINK MOBILITY, which enforces even more our position and leadership in the market.

Attached you can find the press release and thanks again for your trust and support to GMS. We remain at your disposal for any kind of matter.

Best Regards

Closing completed in connection with acquistion of GLOBAL MESSAGING SOLUTIONS (GMS)

Reference is made to the stock exchange announcement from LINK Mobility Group ASA (“LINK” or the “Company”) on 19thof January 2017 regarding the signing of a term sheet for the acquisition of Spanish GLOBAL MESSAGING SOLUTIONS (“GMS). LINK Mobility has a solid position in the Spanish market for mobile messaging services, and is particularly strong on mobile marketing and mobile multi-channel solutions.

LINK Mobility has today completed the acquisition of all issued and outstanding shares in GMS. The acquisition was completed at a revised purchase price of EUR 14.033 million paid in cash.

LINK has a solid cash position due to strong cash flow from its operations and the successful private placement of NOK 125 million completed in late 2016. The cash part of the transaction will thus be fully financed through LINK’s corporate funds.

LINK will through the planned acquisitions of LINK Mobility and the Spanish company Didimo announced 13 January 2017, become the leading provider of mobile messaging and mobile solutions in the Spanish market.

In relation to the acquisition of LINK Mobility, Arild E. Hustad, CEO of LINK, has the following comment; “I am really happy to announce that we have now acquired LINK Mobility in Spain. We are seeing a strong growth in the Spanish market going forward within mobile messaging and mobile solutions. As the number one player in the Spanish Market with around 40% market share we are now well positioned to continue to grow our Spanish operations and take advantage of the growing demand in the market for our services”.

For further information, please contact:

Arild Hustad, CEO
LINK Mobility Group ASA
arild.hustad@linkmobility.com
Mob: +47 95 24 19 30

About LINK Mobility Group ASA

LINK Mobility Group ASA is one of Europe’s leading providers within mobile communications, specialized in mobile messaging services, mobile solutions and mobile data intelligence. The Group offers a wide range of scalable services and solutions across industries and sectors due to the growing demand of digital convergence between businesses and customers, platforms and users. The Group is headquartered in Oslo/Norway and is listed on the Oslo Stock Exchange (ISIN: NO0010219702). LINK Mobility continues to experience strong organic growth with a high degree of recurring revenue as customers tend to move more business activities onto the mobile platforms. In 2016, LINK Mobility had a total turnover of 924 million NOK with offices in Norway, Sweden, Denmark, Finland, Bulgaria, Germany and Spain.

This information is subject of the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.

Our web platform, totally updated

We are at the forefront. Friendly and futuristic: that’s how the brand new platform developed by our IT department could be described. Although the previous version worked perfectly and provided our clients with a timely service, we have invested in an update that is giving excellent results from the word go. We present a completely new, more modern, visual and intuitive interface, that includes diverse tools for managing campaigns, meeting the needs of every user.

Now our multichannel platform, which gathers together all our services (SMS, SMS Site and of course Email) allows every detail of the campaigns to be customised and consulted, so that our clients themselves can control the whole process, from start to finish. All this with an ease of use that facilitates every step.

Why wait any longer to explore it and start working with it now.

LINK Mobility at Retail Forum 2017

More than 700 retailers, 100 speakers (19 of them CEOs and general managers of important companies), 48 sponsors, inspiration, far-sightedness, sensory experiences… These are just a few of the brushstrokes of 4th Retail Forum held in Madrid on 9 February, at which LINK Mobility took part as a silver sponsor, as we had previously announced.

There is no doubt that it was an interesting day for the LINK Mobility marketing team, which took part with a small stand, so as not to lose sight of everything that is “cooking” in the retail sector. Aside from attending everyone who approached our stand taking an interest in our services, this event allowed us to establish some interesting contacts and go with a lot of interest to the different plenary sessions, chats, labs and networking moments made available for all those attending.

It is always a pleasure to evolve and learn from the great marketing gurus.

Technology on show

The learning offered by real people was truly interesting, but we were also struck by the technology on show. The companies involved in this sector took centre stage by offering some really amazing professional solutions, like facial recognition systems, direct digital printing, smart shop heat maps, virtual shop windows, digital fitting rooms… On a more playful note, you would suddenly bump into a friendly robot wandering around, see toys of the future and go through some interesting experiences thanks to some virtual reality glasses.

There is no doubt that it was a fruitful event which LINK Mobility would not have liked to miss. And now, on to the next one, the Mobile World Congress! We will, of course, tell you all about it.

Time for socialising in LINK Mobility

It was an excellent year for LINK Mobility: after meeting to highlight the achievements made and set more challenges and objectives for the coming year, we can be proud of a highly satisfactory end result: we grew by 30%, meeting the different needs of our customers and improving on a daily basis. This is something to celebrate!

So, like previous years, everyone who is part of this big family at LINK Mobility organised our company’s Christmas event: a wonderful chance to get out of the office, forget about our work worries and share a fun and pleasant day together. A few hours to say goodbye to the stress of daily work, when there’s only time for fun.

Car racing, gastronomic pleasures and lots of fun

The day began with a visit to the Carlos Sainz karting centre, an indoor track where 270 cc race cars speed along to give you a real adrenaline rush. Divided into teams of boys and girls to compete, we squeezed into the race suits and whizzed around like real race drivers! All around the track, lap after lap and bend after bend, there was lots of excitement and fun, always with a bit of healthy rivalry. Who were the champions? From the boys, David “Senna”, from the technical department; and from the girls, Maida “Alonso”, from the finance department.

And of course, after expending all of that energy, it was time to get our strength back. We went to Restaurante Paquita, where we enjoyed countless gastronomic delights. There, among the mouth-watering delicacies, toasts full of good wishes and even the occasional burst into song and dance, we enjoyed a good chat and lots of laughter.

After this successful event, we are beginning 2017 full of energy and with the same desire to work with the utmost professionalism, adapting each solution to the needs of our customers.

There are 365 days ahead to continue progressing in the world of digital communications!

LINK Mobility wishes you Merry Christmas and Prosperous 2017

LINK Mobility at the Wholesale World Congress

This year we have once again participated in the Wholesale World Congress, an exceptional gathering of the international telecommunications community, which was held in Madrid on the 14^th and 15^th of September.

We networked with internet providers, wireless carriers, mobile telephone companies and voice technology companies, and many other technological partners, and the final result was extremely positive.

This year, we weren’t just happy to come to this major event as spectators; we were more active than ever, attending as an exhibitor company with our own stand.

This enabled us to hold productive meetings, share knowledge, attend conferences, learn about services and products, generate new contacts and discover innovative strategies to continue developing.

Two successful promotional activities

Prize draw with four tickets for the Champions League match between Real Madrid and Sporting Lisbon: on the first day we proposed this prize draw in which anyone who wanted to take part would leave us their business cards, and this would give them a chance of winning this exciting prize. In the end the winners were companies from South Africa and Germany.
It was a very popular promotion, increasing the attendees’ engagement with LINK Mobility.
Tasting of Spanish ham and wines: during the second day of the event we organised this gastronomic activity, which was also very popular among the participants, who were of many different nationalities.

Thanks to the organisation and everyone who expressed an interest in LINK Mobility’s products and services, see you next time!

Back to marketing school

Summer has finished and we have to go back to work. Everyone back at our desks with our batteries recharged!

Use the start of the new marketing year to take stock, rethink strategies and work out how to carry on improving.

All hands on deck!

Contact the clients: they are the first people you should get in touch with after the holidays. An email informing them that you are back at work, a discount or special promotion or a reminder of the company’s latest news could be a good option.
Give your website a once-over: check that everything is working properly and that the content is correct and up-to-date. Take care with the contact details, to make sure you can easily be contacted and don’t forget to check the spelling (slip-ups in this area can make you look very bad).
Tweak your database: take a look at it and ask yourself how you can segment it more effectively for your future campaigns.
Take fresh approaches to how you communicate and interact: take a chance and opt for other types of initiatives. For example, emotional marketing, to convey a warmer image of the company and appeal to the feelings of clients. Send customised messages and SMS that address their needs and motivations and show yourself to be attentive at all times.
Don’t forget emoji marketing, which is becoming increasingly popular. Because using different emoticons in our business communications is fun and a highly visual way of grabbing the recipient’s attention.

Keep your social networks active: nowadays they are essential because, through them, you can achieve very satisfactory results. They mainly serve as a medium and lay the foundations for developing other strategies in the future. You can also use them to study your competitors.
Update your accounts and profiles and take the time to share interesting content.

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