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Business Messaging Chooses SMS

23 July 2018

SMS use is still on the rise in the business environment, offering a huge potential to develop different solutions that result in more effective and secure services for the end user that, at the same time, are highly profitable for businesses. It is precisely these automated SMS messages sent by companies to their clients that have achieved partial growth, after 9 years. In fact, it is predicted that the Spanish A2P market (Application to Person) will increase by a total of 20% in 2018 compared to 2017, reaching 228 million SMS per month.

The services that LINK Mobility offers through this immediate, personal and quick-to-open channel, range from building user loyalty and collecting relevant data on consumers to paying a bill and certifying a contract.

The strong points

Despite the fact that users have generally abandoned SMS in favour of instant messaging, this type of message is re-emerging in the field of business because it achieves the objective of every company by obtaining a high ROI. Their main strong points are:

  • While email messages achieve an opening percentage of 20%, 98% of SMS messages are read within 3 minutes of their reception.
  • SMS are the preferred means of receiving adverts by 75% of users.
  • 5% of SMS are delivered, leaving the message inbox empty. Therefore, it is the most effective channel for generating impact.

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