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Databases, quality or quantity?

Databases, quality or quantity?

According to statistics, in just one year almost 15% of the data in a database is obsolete, due to the various changes that take place in companies (retirements, changes of address, closure of the company, etc.). We have talked about database marketing previously and the importance of having a database that is as optimal as possible. […]

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More SMS Marketing from PDM and LINK Mobility

More SMS Marketing from PDM and LINK Mobility

The strategic marketing agency, People Define Marketing (PDM) and LINK Mobility have launched a collaboration agreement to enhance our SMS marketing solutions. This has become the preferred channel in business strategies, ahead of other messaging applications such as WhatsApp or Facebook Messenger. The two companies will collaborate closely to offer the most pioneering and efficient […]

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Addalia and LINK Mobility, collaborating closely on document technology

Addalia and LINK Mobility, collaborating closely on document technology

LINK Mobility is collaborating with Addalia to offer the validation of files, documents and their contents together with biometric verification for the management of document processes and the corresponding SMS notification of the validation status. Addalia develops software for the validation and processing of data, documents and identities for critical business processes, with RPA modules […]

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SMS and landing pages, the perfect partners

SMS and landing pages, the perfect partners

Including a link to a landing page in your SMS campaigns is a rich resource that provides the perfect continuation of your text message which, although an excellent delivery mechanism, is limited to 160 characters. Landing pages can provide additional information, images and various call-to-action resources that allow you to communicate with your customers more […]

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Microinteractions: the success lies in the details

Microinteractions: the success lies in the details

In terms of design, microinteractions are those unexpected actions which, when well implemented, go unnoticed but ensure greater usability and user interaction on a website or mobile application. Their value lies in their ability to facilitate processes, inform the user, capture their attention, assist their browsing experience and improve the feedback. They are closely related to […]

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The efficiency of SMS messages in the transport sector

The efficiency of SMS messages in the transport sector

A highly effective channel that offers global coverage and allows for instant communication, SMS messages have become indispensable for the transport sector.  For example, the famous transport and messenger service UPS has an SMS shipment tracking service. Short messages allow for an effective logistical management, reaching any mobile device anywhere in the world, without delay. […]

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B2B mobile marketing

B2B mobile marketing

Mobile devices have an obvious presence among consumers, with an 82% penetration rate for B2C smartphones. But mobile technology is increasingly important in the B2B (business to business) sector: according to a study by The Boston Consulting Group, up to 50% of searches in the B2B sector are conducted using smartphones, and this will increase […]

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LINK Mobility and Pecunpay offer the most complete biometric recognition on the market

LINK Mobility and Pecunpay offer the most complete biometric recognition on the market

Through the agreement between LINK Mobility and the electronic money company Pecunpay, the Fintech ecosystem and neo-banks will be able to fight against money laundering  thanks to a service called KYC (Know your Costumer). This complete service, allowing biometric recognition, followed by a digital signature, is included within the client validation processes that have become […]

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More about inbound marketing

More about inbound marketing

The run up to the conversion finishing line within inbound marketing can be quite complicated and slow. You have to plan things well and be patient… It is essential to observe what is not working well and to rely on metrics, since analysing your campaigns is the best way to correct errors. Use the good […]

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SMS strengthen their positioning for communications in the health sector

SMS strengthen their positioning for communications in the health sector

SMS messages form part of the day-to-day communications between health centres and patients: new appointments, rescheduled appointments or reminders reach our mobile phones directly and quickly. In some cases, patients can make appointments themselves by sending a short message and, in other cases SMS messages are even used to keep the relatives of a patient […]

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link mobility - SMS strengthen their positioning for communications in the health sector