Mobile technology is evolving in leaps and bounds. One of the fields in which this evolution is particularly striking is SMS. The classic SMS messages that have been sent for more than 20 years have nothing to do with the new solutions presented by technology companies such as LINK Mobility. Advances in technology have turned […]
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Having regular customers is the most important value for companies, because a long and lasting relationship brings ongoing benefits. In times of COVID-19, when the economy is being hit hard, it is even more important to keep your regular customers through effective and innovative loyalty marketing campaigns (in Spanish). The vital importance of building customer […]
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We’ve been talking about this for years and years, and it’s not just because we work with the latest mobile technology – it’s because it has so many applications. Flying cars and toasters with voice assistants are still some way off, but 2020 promises to be the year that 5G is implemented. Companies like Samsung, Xiaomi, […]
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This is not a new magical marketing formula; you are not about to discover America. However, it is a solution for many of the problems that companies have, especially financial ones, such as with internet payments and the frauds they can lead to. Know your Customer (KYC), is a key tool that helps you to verify the […]
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Most companies have a precious list of customer contacts to whom they send their communications: their database. This is a really valuable asset that must be looked after in qualitative terms. Because customers are often reluctant to provide their data and may be suspicious of the use you are going to make of it, it […]
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When we experience times of crisis, as is the case of the coronavirus pandemic, marketing is transformed and offers its best resources to deal with adverse scenarios. The economy suffers and companies (from many sectors and of different sizes) are forced to adapt their strategies. Digital marketing becomes a fundamental cornerstone and is put to […]
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Its undeniable: marketing departments must be prepared and set up for all the changes that are already happening and those that are yet to come. Technology, new types of users and the ways you can relate to them are all factors that determine the need for sales and marketing professionals to develop. In fact, people […]
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The customer at the heart of all the strategies, the user as the protagonist: that is what the CustomerExperience is about. This is a strong marketing trend (in fact there is even an Association for the Development of Customer Experience) and there are now specific positions in companies called Customer Experience Officers). Its purpose is […]
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Increasingly loved by customers, SMS campaigns are now a necessary part of your mix of marketing strategies. Why? For endless reasons, ranging from the channel’s wide reach (almost 6 billion people worldwide will be able to send and receive text messages in 2025) and its profitability, to its versatility, thanks to enriched SMS. Not familiar […]
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Another important holiday period is approaching: Easter. It’s clear that during these holiday periods consumers are more receptive and willing to “go overboard”. Increases are seen in shopping and travelling. Therefore, good planning allows the launch of specific and appropriate multi-channel campaigns at this time. In order to impact the widest possible audience, boost your […]
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