Consumers are always interested in buying discounted products. Even though the winter sales come after the hectic period of Christmas and Black Friday, users still want to purchase products with attractive discounts. Many shoppers will even wait until now to make their final purchases. It has been shown that in January you can find better […]
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Digital marketing is evolving very rapidly, and in order to compete successfully you have to be aware of the key trends that emerge each year. Some of these trends, such as video marketing, are becoming more established; others are gaining popularity fast, with the help of new technologies. Furthermore, users are now demanding more human, sustainable, […]
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The arrival of Christmas presents a golden opportunity for both large companies and SMEs. In fact, most of the annual marketing budget usually goes to Christmas campaigns. They are absolutely fundamental to the success of your business and naturally the goal is to get the best possible return on investment. Logically, everyone is doing research […]
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Black Friday as we know it today is an event that arose in the U.S. back in 1960, and it wasn’t until 2000 that it earned the designation of “the biggest shopping day of the year”, becoming an international event. Since then it has presented a challenge to marketers. There are no rules: anything goes […]
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A lead magnet is any free, good-quality content that attracts users and persuades them to give you their data; their phone number is enough to start a good SMS marketing strategy. The goal is not simply to generate interest, but to achieve conversions; return on investment. Therefore, the more personalised and valuable (because it helps […]
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Integrating all available channels is the best way for a company to interact with its customers and optimise its results. Without a doubt, this enriches the customer experience and increases customer satisfaction. In fact, the so-called omni-channel presence is already a user demand, or so says a global study published by the Chief Marketing Officer (CMO) […]
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Discover a new marketing channel full of possibilities for interacting with your customers that allows you to enjoy all the advantages offered by the standard RCS, but without the need to download any application and which can reach 100% of the market. We’re talking about LINK Conversations, a powerful tool capable of managing rich dialogues […]
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Flying the SMS flag and presenting our new LINK Conversations service, this year we are back at the eShow, the digital marketing and eCommerce event of the year that brings together the best professionals in the online world. The latest and most innovative aspects of the sector are presented with 150 exhibitors and more than […]
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SMS is a form of communication through wireless networks that is hugely successful in business marketing (A2P) because it is secure, immediate and has global coverage, among many other advantages. It is now 27 years since the very first SMS was sent, and over the course of its lifespan it has accumulated a few interesting […]
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On 23rd September, Guillaume van Gaver became LINK Mobility Group’s new CEO, replacing the former CEO, Thomas Berge, who will continue in his position as the company’s CFO. Van Gaver is an internationally educated professional with 25 years of experience in the insurance industry, telecommunications and the retail sector. He has worked in management, business […]
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