Mobile devices have an obvious presence among consumers, with an 82% penetration rate for B2C smartphones. But mobile technology is increasingly important in the B2B (business to business) sector: according to a study by The Boston Consulting Group, up to 50% of searches in the B2B sector are conducted using smartphones, and this will increase […]
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Through the agreement between LINK Mobility and the electronic money company Pecunpay, the Fintech ecosystem and neo-banks will be able to fight against money laundering thanks to a service called KYC (Know your Costumer). This complete service, allowing biometric recognition, followed by a digital signature, is included within the client validation processes that have become […]
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The run up to the conversion finishing line within inbound marketing can be quite complicated and slow. You have to plan things well and be patient… It is essential to observe what is not working well and to rely on metrics, since analysing your campaigns is the best way to correct errors. Use the good […]
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SMS messages form part of the day-to-day communications between health centres and patients: new appointments, rescheduled appointments or reminders reach our mobile phones directly and quickly. In some cases, patients can make appointments themselves by sending a short message and, in other cases SMS messages are even used to keep the relatives of a patient […]
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At LINK Mobility we are improving communications between companies and their customers even more, thanks to the integrated messaging services of the Oracle Responsys platform. Oracle has chosen us as a partner because we have the necessary technology and experience in the field of mobile messaging to succeed in an expanding market. The Oracle Responsys […]
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Marketing in the motoring sector has had to evolve and adjust to meet new challenges, not only in terms of car sales (with the imminent challenge of electric cars), but also in all areas, from making an appointment with a garage to buying new tyres, for example. Furthermore, due mainly to generational changes, the customer […]
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Fintech companies, which are configured as neo-banks or entities that mediate in numerous financial aspects (transfers, loans, advice, investments, etc.), are a revolutionary and innovative business model that is closely linked to the mobile world. Mobile communications have an efficiency that is recognised by these companies in full growth and SMS messages are seen as […]
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In the terrain of non-intrusive marketing and quality content, which aims to accompany the user from their initial attraction all the way to achieving loyalty, SMS messages manage to capture the customer and maintain that motivation through effective interaction. At the same time this is the most immediate channel, recording opening rates of around 90% […]
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Certified communications have brought about a revolution due to their security and speed, in addition to the cost savings they bring, and the banking sector is making increasing use of them. In particular, Certified SMS, a SMS which has legal standing, is proving an exceptional channel for a multitude of financial tasks, being especially effective […]
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Companies increasingly need to enhance their sales strategies and leverage them to make the most holiday times, such as Easter Week, when consumers are more ready to spend. By placing special emphasis on the areas of travel, accommodation, leisure and restaurants (according to a Randstad report,198,980 new contracts are registered during this holiday), you can […]
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