Its undeniable: marketing departments must be prepared and set up for all the changes that are already happening and those that are yet to come. Technology, new types of users and the ways you can relate to them are all factors that determine the need for sales and marketing professionals to develop. In fact, people […]
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The customer at the heart of all the strategies, the user as the protagonist: that is what the CustomerExperience is about. This is a strong marketing trend (in fact there is even an Association for the Development of Customer Experience) and there are now specific positions in companies called Customer Experience Officers). Its purpose is […]
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Increasingly loved by customers, SMS campaigns are now a necessary part of your mix of marketing strategies. Why? For endless reasons, ranging from the channel’s wide reach (almost 6 billion people worldwide will be able to send and receive text messages in 2025) and its profitability, to its versatility, thanks to enriched SMS. Not familiar […]
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Another important holiday period is approaching: Easter. It’s clear that during these holiday periods consumers are more receptive and willing to “go overboard”. Increases are seen in shopping and travelling. Therefore, good planning allows the launch of specific and appropriate multi-channel campaigns at this time. In order to impact the widest possible audience, boost your […]
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Brands must have a presence on Valentine’s Day and launch specific actions to take advantage of the “consumerism of love”. Whether from conviction or motivated by the date, users will spend money on this day, making it another of the outstanding opportunities for marketers. Moreover, according to data from recent years, eCommerce is the king […]
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The immediate, convenient and effective communication provided by SMS is a valuable tool for any company. In fact, according to the digital magazine Emprendedores.es “2020 will undoubtedly be the year of the resurgence of the SMS”. SMS have increasing potential (RCS is already here) and they are used in more contexts, but they are often […]
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Consumers are always interested in buying discounted products. Even though the winter sales come after the hectic period of Christmas and Black Friday, users still want to purchase products with attractive discounts. Many shoppers will even wait until now to make their final purchases. It has been shown that in January you can find better […]
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Digital marketing is evolving very rapidly, and in order to compete successfully you have to be aware of the key trends that emerge each year. Some of these trends, such as video marketing, are becoming more established; others are gaining popularity fast, with the help of new technologies. Furthermore, users are now demanding more human, sustainable, […]
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The arrival of Christmas presents a golden opportunity for both large companies and SMEs. In fact, most of the annual marketing budget usually goes to Christmas campaigns. They are absolutely fundamental to the success of your business and naturally the goal is to get the best possible return on investment. Logically, everyone is doing research […]
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Black Friday as we know it today is an event that arose in the U.S. back in 1960, and it wasn’t until 2000 that it earned the designation of “the biggest shopping day of the year”, becoming an international event. Since then it has presented a challenge to marketers. There are no rules: anything goes […]
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