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Black Friday and Halloween 2020: why it’s a great opportunity to boost your sales and how you can do so.

Black Friday and Halloween 2020: why it’s a great opportunity to boost your sales and how you can do so.

We are entering the last quarter of 2020, and although sales have been steadily plummeting over the past few months, there are two great opportunities coming up for thousands of companies to boost their sales: Black Friday and Halloween, the spookiest night of the year.   But why should you run Black Friday and Halloween […]

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Success case: Deipe, the most complete software for the integral management of optician stores

Success case: Deipe, the most complete software for the integral management of optician stores

At LINK Mobility we are proud to be collaborating with Deipe, a company specialising in software development for opticians, undergoing international expansion and with more than 2,200 points of sale globally. This software has specialised modules for managing all the daily processes of an optician, and also has a more marketing part dedicated to developing leads […]

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Customer loyalty, more important than ever

Customer loyalty, more important than ever

Having regular customers is the most important value for companies, because a long and lasting relationship brings ongoing benefits. In times of COVID-19, when the economy is being hit hard, it is even more important to keep your regular customers through effective and innovative loyalty marketing campaigns (in Spanish). The vital importance of building customer […]

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Marketing in the time of Coronavirus

Marketing in the time of Coronavirus

When we experience times of crisis, as is the case of the coronavirus pandemic, marketing is transformed and offers its best resources to deal with adverse scenarios. The economy suffers and companies (from many sectors and of different sizes) are forced to adapt their strategies. Digital marketing becomes a fundamental cornerstone and is put to […]

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Customer Experience: in total harmony with the customer

Customer Experience: in total harmony with the customer

The customer at the heart of all the strategies, the user as the protagonist: that is what the CustomerExperience is about. This is a strong marketing trend (in fact there is even an Association for the Development of Customer Experience) and there are now specific positions in companies called Customer Experience Officers). Its purpose is […]

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link mobility - Customer Experience: in total harmony with the customer