November 23rd is the key date: this celebration of consumption, already quite consolidated in Spain, arrives again this year, bringing marketing challenges for any company (and especially for SMEs). This year more than five million items are expected to be sent by post in Spain, according to calculations by AECOC (the Spanish association of consumer goods companies).
But every year the warm up starts earlier and it is important to start implementing your most appropriate strategies as soon as possible to achieve the best results. You must use SMS messages – and let us not forget that these are the champions of immediacy opening rates – and email and social networks to capture the undecided and encourage last-minute purchases.
LINK Mobility clients have demonstrated that they significantly increase their communications during Black Friday and they get very good results. Let us help you, effectively and securely.
From SMS to landing page
Your database is perfectly up-to-date and segmented to reach each of your consumers efficiently, so what now?
*Prioritise SMS: these can be converted into your great workhorse for this Black Friday. Mobile phones are going to start “smoking” during the days before, so this channel will allow you to communicate all of your proposals quickly and effectively. The right text message, addressed to the right user, will begin to generate the necessary interest and achieve effective calls to action. And, of course, they can also be used for transactional messages (for example, when purchases will be received).
From there, support your work with email marketing and campaigns on social networks, very useful for resolving doubts and achieving more fluid and immediate communication.
Don’t forget mobile discount coupons, they are sure to be great allies on this day!
*Create a specific landing page: Black Friday must have its own page where everything is presented clearly and attractively. That way you will increase traffic. Obviously the SMS will link to this page.
*Take advantage of the results: from the conversions and data obtained, start other complementary actions for related purchases. Thanks to our LINK Collect service the collection of information from your consumers for future actions will be crucial.
If you have gathered new contacts, use them for Christmas, which is just around the corner.
Remember, you can also implement all of this on the following Monday, so-called CyberMonday or #eDay, where e-commerce plays the starring role. Although it should be noted that the Black Friday is increasingly happening online – in fact, according to RetailNext, in 2007 the number of visitors to physical locations fell by 4.7%.
Don’t miss this unique opportunity to contact your customers via SMS or email and offer them the best deals for your products and services!