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Automotive marketing, going all out

14 May 2019
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Marketing in the motoring sector has had to evolve and adjust to meet new challenges, not only in terms of car sales (with the imminent challenge of electric cars), but also in all areas, from making an appointment with a garage to buying new tyres, for example. Furthermore, due mainly to generational changes, the customer is choosing to search for information online prior to visiting the establishment, which is now practically becoming just as a point of sale.

Therefore, good content marketing is essential alongside with improved customer communication, here the SMS takes a leading role.

Good campaigns, good results

Once the necessary technology is in place to harness the power of mobile communications, which is something LINK Mobility specializes in, automotive companies must interact with their customers to the best of their ability:

*Send a bulk SMS to inform all customers in your database about the launch of a new vehicle, a special offer for changing tyres, or any new idea that needs to have wide reach.

*Communications that include landing pages are of special interest, since they allow you to widen the information you offer. For example, offer a video of the test drive of a new car or a comparison between two similar models. And what about the arrival of electric cars, which are still quite unknown? You can report in detail and then offer the opportunity to test drive one at the dealership. And don’t forget the importance of video in marketing, to increase conversion rates.

*SMS alerts that a car is already repaired. This is a direct and effective way of communicating with customers, who are eager to pick up their cars as soon as possible. Also, through a short message you can confirm or remind your clients about garage appointments.

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LINK Mobility is Europe's leading provider within mobile communications, specializing in messaging, digital services and intelligent data usage.

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