Automociona, marketing agency specializing in the automotive world, continues to rely on us for their multi-channel campaigns due to the great results achieved. With open rates of 30% in the case of email marketing, our support has helped to increase the level of interest in their communications and to attract new customers.
Combining email and SMS
Automociona’s marketing campaigns for dealerships and garages are both promotional, as well as informative and seasonal. They have a database of approximately 20,000 users and their actions are aimed at both customers who are launching their business and those who already have a more consolidated position.
Email is their most powerful channel (including newsletters), but it is reinforced with periodic SMS messages to customers who only have a phone. This channel also works very positively because, thanks to the SMS site, messages can be redirected to a microsite.
The support of the services offered by LINK Mobility Spain optimizes the reception and reading. Automociona is achieving great reach and very good results. So, with a 30% CTR they continue to grow and gain a foothold in the retailing sector.